Privacy Policy

GO. PLAY. EVERYWHERE. LLC (G.P.E.) has created this Privacy Policy as part of our firm commitment to your privacy. The following summarizes the various ways that we gather, protect and disseminate the information you provide while using the web site (the “Web Site”) and the services offered on the Web Site (the “Services”).  We may need to change this Privacy Policy from time to time in order to address new issues and reflect changes on our Web Site. All changes will be posted here.

This Privacy Policy is incorporated into and is subject to the Terms of Use. Your use of the Web Site and any personal information you provide on the Web Site remain subject to the terms of this Privacy Policy and the Terms of Use.

G.P.E has established registration and sign-in procedures which, in conjunction with this Privacy Policy, help ensure the privacy of information provided to G.P.E by its visitors and members while using the Web Site. You should be aware that this Privacy Policy applies only to the Web Site, and not to any other web sites you may visit before or after the Web Site.

When you visit our Web Site, you may provide us with two types of information: personal information you knowingly choose to disclose, and information that we automatically collect as you browse our Web Site.


How We Collect Information.

We may collect and store any information you enter on our Web Site or provide to us in offline contacts we have with you. Information may be collected on our Web Site via registration forms, order forms, surveys, employment applications, discussion forums and emails.  Please remember that any information that you voluntarily disclose in forums and other publicly-accessible areas of the Web Site becomes public information.  You should exercise caution when deciding to disclose your personally identifiable information in those areas.

Types of Information We Collect.

When you make a reservation to rent a bicycle from one of our independent bike shops, we need to collect certain information about you in order to complete the transaction.  This information may include, but not be limited to: your name, email address, home and/or business address, telephone numbers, age, and method of payment (credit card and expiration date).  We will also record information about the details your rental (e.g. where you wish to rent the bicycle, your requested rental period, preferred make and model of bicycle, and other information related to the rental).

How We Use Your Information.

We strive to ensure that we give you a stress-free rental experience and are dedicated to building a rewarding and lasting relationship with every customer. In order to provide the level of service we believe you expect from us, we may use your personally identifiable information for the following purposes: (i) to provide the Services and offerings that you request, and to communicate with you regarding such Services and offerings; (ii) to do all things necessary to administer those Services; (iii) to research, develop, manage, protect and improve our Web Site and Services; and (iv) to analyze data, or to have a third party do so on our behalf.

We also use your personally identifiable information for other purposes. For example, such information may be used to process and track your transactions and to send you information about our and our affiliates’ and business partners’ products and services and other information and materials that may be of interest to you. If you use our Web Site, information may also be used to evaluate what portions of our Web Site are visited more often than others, determine where visitors came from, where they go, and how long they stay on a particular page, or on our Web Site in general.

Other Sources of Information.

We may match information collected from you through different means or at different times, including, for example, information collected online and offline, and use such information along with information obtained from other sources, including third parties. To do this, it is often necessary to share this information with carefully selected vendors and business partners we work with, such as companies that manage accounts, offer affinity, frequent-user, and reward programs, and companies that perform marketing services and other business operations for us.

Disclosure of Information to Others.

We may disclose your personally identifiable information to affiliated and non-affiliated organizations including, for example: (i) to your company or organization if you use our Services under a corporate or other commercial account; (ii) to members of our network of independent bike shops; (iii) to entities that provide services on our behalf; (iv) to Paypal or other payment processors; (v) to credit reporting and fraud checking agencies; (vi) to debt collection agencies, if you fail to pay monies owed to us; and (vii) to government, regulatory and law enforcement agencies where the disclosure is required or authorized by law.

Information Disclosed to Bike Shops.

All bike shops in the network are owned and operated by persons or entities that are neither owned nor controlled by G.P.E.  When you rent a bicycle or other equipment through the Web Site, G.P.E. will transmit limited information to the bike shop, as necessary to complete the transaction.  Such information may include, without limitation: (i) a transaction ID and reservation number, (ii) brand, model and size of bicycle requested, (iii) reservation start and end times, (iv) name of customer, and (v) security deposit, balance owed and rental rates.  The bike shops may collect personally identifiable information and use the personally identifiable information for their own purposes. G.P.E. does not control their activities.  Also, each bike shop is an independent merchant who will separately collect and process credit card information and receive payment for the bicycle rental services. Bike shops may also use email campaigns and other methods of telephone, electronic, and direct mail solicitation without our consent or knowledge and are solely responsible for their content and methods of identifying and contacting addressees.

Information Disclosed to Credit Card Processors.

When you make a reservation for a bicycle or other equipment, you will be required to provide a valid credit card number and expiration date.  We do not disclose your credit card information to the bike shops.  However, we do use your credit card information to charge you for any fees and/or the rental reservation deposit fee.  Credit card transactions are handled by PayPal or other third party financial institutions who receive credit card numbers and other personal information from us to verify the credit card numbers and process transactions.  We process transactions through third party providers who support Payment Card Industry (PCI) Data Security Standard compliance.

Other Uses.

We may use personal information you voluntarily submit to communicate with you if and when necessary in connection with your use of our Web Site, to respond to your questions, or to send you material and information you request. For example, we may use your information to personalize your Web Site experience and to allow us to deliver the type of content and product information in which you are most interested, register you for an event, contest or sweepstakes, if you request it, or provide you with e-mail messages and other information regarding upcoming events, new services and general information about our products and services. (NOTE: You may elect not to receive these communications, either when you initially register at our Web Site, or at any time thereafter. See the section of this Privacy Statement called “Choice/Opt Out.”)


When you browse our Web Site, you and your Web browser may also transmit information that we automatically collect. We may log your IP address (the Internet address of your computer), the Web pages you visit and the time of your visit, and other click-stream data. This information may be combined with other personal information you have provided. The only other type of information automatically provided to us is the type of computer, operating system and browser you are using. This information is provided by your browser, which we use to improve the performance of our Web Site.

We may also place small data files, called “cookies,” in the browser file of your computer’s hard drive. These cookies automatically identify your browser to our server whenever you interact with the Web Site. We use the cookies to record Web Site statistics. Most browsers automatically accept the cookies, but you usually can change your browser setting to prevent the acceptance of cookies. Certain Web pages may not function properly if you choose not to accept cookies.

We may use this information in order to help diagnose problems with our Web Site. We may also use the information we collect to analyze statistical use patterns and demographic data (basically, where our visitors come from and what demographic characteristics they have) and to diagnose problems or improve our Web Site to better serve our customers. We may also prepare and keep statistical records and other data about you and other users of our Web Site, but we do that in a way that does not identify you or any other user personally. We may hire third parties to help us collect and analyze such data, and we may share such statistical data with third parties. Again, such statistical data will not specifically identify you or any other user. We use this information to help us make our Web Site more useful to visitors — to learn about the number of visitors to our Web Site, what part of the Web Site they are interested in, how long the use the Web Site, and the types of technology our visitors use.


Except in the limited circumstances stated above, we do not sell, rent, license, trade or otherwise disclose the personal information of our Web Site visitors to unaffiliated third parties.


Since we are committed to your privacy and security, we have put in place physical, electronic, and managerial procedures to attempt to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online. However, please remember that no transmission of data over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information that you transmit to us or from us, and you do so at your own risk. When you place an order or access your personal information, we offer the use of a secure server. Once we receive your transmission, we use our best efforts to ensure its security on our systems.


Although this Web Site is not intended to be used by children under age 13, we fully support protecting the privacy needs of children and encourage parents to actively participate in their children’s online activities and interests. For information about the Children’s Online Privacy Protection Act, visit the Federal Trade Commission web


By using our Web Site, you consent to our collection and the use of your personal information as described in this Privacy Policy. If we change our privacy and procedures, we will post these changes on our Web Site. You have the opportunity to review privacy policy each time you use the Web Site so that you are aware of any modifications made to these policies.


Our Web Site provides users the opportunity to opt-out of receiving communications from us at the point where we request information about the visitor. You have the following options for reviewing or removing your information from our database to no longer receive communication from us. If you request your account information be deleted from our database, we may maintain information about individual sales transactions for recordkeeping and servicing.

You can send e-mail to

You can send mail to the following postal address:

Privacy Policy
Go. Play. Everywhere. LLC
Attn: Communications Officer
790 W. Frontage Road, Suite 413
Northfield, IL 60093

Please note that due to e-mail production schedules, you may receive an e-mail message from us after you have provided your opt-out notice.


We, and our users, do not tolerate spam. Make sure to set your G.P.E notification preferences so we communicate with you as you prefer. You are not licensed to add other G.P.E users to your mail list (email or physical mail) without their express consent. You may not use our communication tools to send spam or otherwise send content that would violate the Terms of Use.


While this Privacy Policy states our standards for maintenance of data and we will make efforts to meet them, we are not in a position to guarantee these standards.  You should not expect that your personal information or private communications will always remain private. There may be factors beyond our control that may result in disclosure of data. For example, users may abuse or misuse your personal information that they collect from the Web Site. As a consequence, we disclaim any warranties or representations relating to maintenance or nondisclosure of data.


By using this Web Site, you are agreeing to the terms of this Privacy Policy, as posted in this area of the Web Site. This Privacy Policy is incorporated into and subject to the terms of the Terms of Use. This Privacy Policy is effective upon acceptance in registration for new registering users. If you do not agree with any terms or practices described in this Privacy Policy, please do not use our Web Site.


The Web Site is hosted in the United States and is intended for and directed to users who will rent bicycles in the United States and Canada. If you are accessing the Web Site from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Web Site, which is governed by U.S. law, this Privacy Policy, and our Terms and Conditions, you are transferring your personal information to the United States and you consent to that transfer.


If you have questions about our Web Site and our privacy policy or disclaimer, please feel free to contact

EFFECTIVE DATE The effective date of this Privacy Policy is March 13, 2011.